Where I write the longer version of the things I talk about on Instagram — brand strategy, subconscious patterns, relationships, and the occasional unfiltered rant.
Comedy
Ever sat in a meeting with something to say and thought: Should I say it? What if they think it’s stupid? Now imagine deliberately walking onto…
Read more →
Positioning
Ask five branding professionals how much branding costs and you may get six answers, a mood board and an invitation to a three-hour workshop. Here’s the…
Read more →
Positioning
AI can write your mission statement before your coffee gets cold. It can give you 30 taglines, six audience personas, a brand voice guide and a…
Read more →
Positioning
Ask a founder what their company does and there’s a dangerous moment about seven seconds into the answer. You can actually watch the sentence leave civilisation.…
Read more →New posts and product launches — no spam. Just the interesting stuff you'd actually want in your inbox.